With over 15 years of experience in the fashion and apparel industry, I am an award-winning Creative Director, Menswear Designer, and Entrepreneur. My career has been marked by significant achievements, including the VAMFF National Designer Award and Vogue Talents: On Stage recognition. I have had the privilege of showcasing at premier international events such as Pitti Uomo, Milano Unica, and Paris Fashion Week.

I am passionate about creating high-quality, sustainable products that resonate with consumers on a deep level. My approach emphasises craftsmanship, storytelling, and authenticity, while also integrating cutting-edge technology to drive efficiency, reduce waste, and improve every facet of the production process and user experience.

My work has been featured in renowned publications including L'Uomo Vogue, The Business of Fashion, WSJ Magazine, Vogue Australia, Harper's Bazaar, GQ, 10 Magazine, Monocle, Hypebeast, WAD, Interview, CR Fashion Book, and V magazine. High-profile clients include Idris Elba, Dacre Montgomery, Daniel Radcliffe, and Ruel.

Under my leadership, my brand was handpicked by Rei Kawakubo of Comme des Garçons for inclusion in their flagship stores. My work was selected for the first Melbourne Now Exhibition, and I have pieces in the National Gallery of Victoria Fashion Collection. I have been an international guest of China Fashion Week, judged the National Designer Award in 2014, and was represented by international agencies such as Totem and 247 Showroom. Our collections have reached consumers across Europe and Asia in department stores and boutiques like Galeries Lafayette, Yoox.com, BDC Paris, and Harrolds in Australia.

Beyond my creative roles, I bring a wealth of experience in global sales and operations, excelling in managing relationships with international manufacturing partners to ensure the highest quality and efficiency. My strategic leadership is rooted in empowering small teams, guiding them through education and strategic planning to achieve their full potential.

I currently lead Service Studio as Director, where we specialise in design services and premium apparel solutions for the hospitality, hotel, and lifestyle sectors. Additionally, I work as a Creative Consultant, offering my expertise in creative direction, brand identity, and spatial design for diverse projects, including runway shows, immersive art installations, and retail spaces for both local and global brands.